Privé’s Early Motorsports Partnership Illustrates Its Unconventional Playbook
An increasing number of beauty brands have shifted gears to get involved in motorsports. Charlotte Tilbury and Wella announced F1 Academy partnerships in 2024 and 2025, respectively, and E.l.f. Cosmetics became the first beauty brand to serve as...
Monogram Capital Acquires Luckyscent To Scale Scent Bar Retail Footprint
Monogram Capital Partners has acquired Luckyscent, the 23-year-old e-commerce pioneer turned specialty retailer that’s earned a devoted following for its vast niche perfume assortment and role as a curatorial authority in the crowded and complex scent...
The Influencer-Led Campaign Calling On Brands To Publicly Oppose MAHA
There’s a widening schism in the world of beauty and wellness: MAHA or nuh-uh. A growing number of founders, content creators and industry professionals have begun distancing themselves from Make America Healthy Again, Robert...
Dermatologist-Founded Scalp Care Brand Rhute Sells Out Three Times In Two Months
Dermatologist Aamna Adel’s new brand Rhute underscores scalp care’s staying power. The London-based brand’s only product, $75 Density and Repair Scalp Serum, has sold out three times since its September debut, with the first drop selling out...
Beauty Retail’s Big Dream For The Business Of Sleep
At Ulta Beauty, along with shampoo from Cécred, cleanser from CeraVe, sunscreen from Supergoop and serum from The Ordinary, shoppers can buy sleep supplements from Lemme, Love Wellness, Ritual and Moon Juice, and red-light...
