Ulta Beauty World Tops Sephoria In Earned Media
In the battle of beauty retail festivals, Ulta Beauty World generated more than double the media impact value of Sephora’s Sephoria event, according to Launchmetrics, underscoring the strength of Ulta’s influencer, programming and gifting strategies.
Ritual Expands Nationwide At Walmart Amid Mass Retail’s Wellness Boom
After an overperforming launch into nearly 500 Walmart doors across four states last October, Ritual is expanding to 1,900 stores across all 50 states this weekend, a 294% bump in store count at the big-box...
Do Vaginas Need Juice?
A new brand is marketing fruit-infused suppositories as “beauty products” for the vagina, promising a sweet scent. Does the vagina need a beauty product? Many women’s wellness insiders say, emphatically, no. British intimate beauty...
How Licensed To Glow Became Gen Z’s Go-To For Booking Beauty Services
The newest beauty buzz on TikTok isn’t about a viral cream or tinted lip balm. It’s about Licensed To Glow, a beauty service membership platform. In just under a year, the company has signed up...
Indian Beauty Steps Onto The World Stage
Long before Mumbai-based Indē Wild’s launch event on April 9 at Sephora’s Fifth Avenue store in New York City began at 2 p.m., the line stretched several blocks as 5,000 fans poured into the location and quickly...
