Skyn Iceland Restages Under Amerikas With A Renewed Focus On Icelandic Inspiration And Science
Over almost 13 years of guiding European brands like Nuxe, Bioderma and Embryolisse in the United States, distributor Amerikas has developed a keen understanding of what it takes to sell beauty products to Americans, and it often...
How Squigs Is Finding Its Footing Again After The Palisades Fire Destroyed Its Founder’s Home
In search of calm, community and nature, Squigs founder Nikita Charuza, her husband and three-year-old daughter moved to the Pacific Palisades from New York just eight months before devastating wildfires descended on Jan. 7 last year, setting over...
Dua By AB Science And The High-Stakes Gamble Of Diffusion Brands
Economic fragility, changing generational spending patterns and a deepening consumer belief that higher-priced beauty products don’t deliver meaningfully better performance than cheaper alternatives are pushing beauty companies to experiment with secondary brands to expand their market presence while...
Perfumer Maddie Phinney’s DIY Approach Turns Centerfold Into A Niche Fragrance Hit
The way that perfumer Maddie Phinney brings a do-it-yourself flair to the $4 billion niche fragrance market is like a whiff of fresh air, layered with notes of boozy, chocolate-covered cherries and nuts. Centerfold, the gourmand eau...
Inkbox Co-Founders Explore Buyback As BIC Prepares To Shutter Brand
Co-founders Tyler and Braden Handley are exploring a buyback of Inkbox as BIC prepares to shutter the buzzy temporary tattoo brand this quarter and dismantle its skin-focused division. The potential buyback and closure come roughly...
