Longevity And Conventional Skincare Haven’t Fit Well. The Nine Aurora Is Challenging The Model.
As interest in skin longevity grows, a number of brands are questioning whether traditional product-led routines often built around prescribed regimens, single ingredients or trend cycles are equipped to support skin as it ages or stand...
Skincare Overtakes Fragrance As Beauty’s Leading Growth Driver In Late 2025
Skincare reclaimed the lead as beauty’s top growth driver in the final quarter of 2025, overtaking fragrance, according to new data from consumer insights firm YipitData. Between October and December, skincare sales increased 12% on...
Fundamental Brands Invites The Public To Invest As It Acquires And Reenergizes Beauty Assets
Beauty’s newest holding company player, Fundamental Brands, has begun rolling up small beauty assets, starting with skincare label Amala and Black haircare brand and manufacturer Lucky Heart, and is now raising capital to fuel...
AS Beauty Co-Founder Joey Shamah On Beauty M&A, Shuttering Mally Beauty And Cover FX And What Comes Next
Around for more than a quarter century, Laura Geller Beauty has had four owners and countless pivots, but one core demographic: gen X and baby boomer women. After AS Beauty acquired assets from...
New Ayurvedic Brand Vira Blends Body Care And Sexual Wellness
While sexual wellness brands continue to struggle at prestige beauty retail, body care is booming. Vira is melding the two to succeed. Launched last week, the Ayurvedic brand that describes its focus as “sensual wellness” is starting...
