Scaling At The Speed Of Tech: Don’t Let ERP Slow Success
As fast-growing brands expand across channels and product lines, many are finding that spreadsheets can’t keep up, pushing them toward ERP-style systems to prevent inventory errors and unlock scalable growth. “Managing inventory in spreadsheets...
As Emilie Heathe Shuts Down, Its Founder Lays Out 6 Tough Realities Of Building An Indie Brand
Even as Emily Heath Rudman was winding down luxury clean makeup and nail brand Emilie Heathe, she held out hope for a last-minute savior in the form of an investor, a strategic buyer or a burst of virality that...
Odele Steps Into Fragrance With Natural Hair And Body Mists On The Path To $100M
Clean haircare brand Odele is stepping into the fragrance category with four hair and body mists, taking on the ubiquitous product trend with its own spin. The launch is part of a broader slate of...
For Workouts And Workdays, Haeskn Pairs K-Beauty-Inspired Sun Protection With Portability
Eugene Dennison Kim contends it’s high time sun protection in the United States caught up with its global counterparts. “It’s contributing to less product adoption for such an important step in your routine,” says the creative director at...
How Two Moms Built Prereq Care To Meet Gen Alpha—And Parents—Where They Are
Prereq Care co-founder Sana Mithani’s daughter’s beauty curiosity was sparked early. Two years ago, at the tender age of five, she began asking if she could use her mother’s skincare products and following beauty trends on social...
