SOS Beauty Launches NuLaboratories To Develop Brand-Owned Breakthrough Formulas
With formula ownership an increasing priority, SOS Beauty, the brand incubation firm that counts Patrick Ta, Shani Darden Skin Care, Ouai and Merit among its clients, is launching NuLaboratories to develop formulas for breakthrough...
More Insulated Than Some Sectors, Beauty Still Faces Fallout From The Iran War
Despite a pandemic that fractured global supply chains and American trade policies that pushed tariffs to new heights, indie beauty’s supply chain has remained surprisingly unchanged on first impression, with upstart brands in the United States still...
How Ulta Beauty Can Measure Success On TikTok Shop
The average American adult spent the equivalent of about 14 days last year on TikTok, roughly 67 times the amount of time an Ulta Beauty customer spends in its stores annually, based on about 10 visits lasting...
Octavia Morgan Opens Up Sophisticated Fragrance To Scent-Sensitive Consumers
Out of 20 indie brands that market research firm Kline + Co. recently identified as M&A targets, there was only one in the fragrance category: Octavia Morgan Los Angeles. Designed to offer luxury clean scents to...
Why Oddity’s Stock Plunged 50% And What It Means For Other Brands
Oddity Tech is aptly named. It’s always stood apart in the beauty industry, neither fully a technology company nor purely a product brand, but a performance marketing engine with a maximalist approach to makeup. The parent...
