Ritual Expands Nationwide At Walmart Amid Mass Retail’s Wellness Boom
After an overperforming launch into nearly 500 Walmart doors across four states last October, Ritual is expanding to 1,900 stores across all 50 states this weekend, a 294% bump in store count at the big-box...
Do Vaginas Need Juice?
A new brand is marketing fruit-infused suppositories as “beauty products” for the vagina, promising a sweet scent. Does the vagina need a beauty product? Many women’s wellness insiders say, emphatically, no. British intimate beauty...
Indian Beauty Steps Onto The World Stage
Long before Mumbai-based Indē Wild’s launch event on April 9 at Sephora’s Fifth Avenue store in New York City began at 2 p.m., the line stretched several blocks as 5,000 fans poured into the location and quickly...
How The Creative Agency Behind Reale Actives And Rare Beauty Builds Successful Beauty Brands
What do Rare Beauty, Fenty Beauty, Isima, Tilt Beauty, Marc Jacobs Beauty, One/Size, Point of View, R.e.m. Beauty and Reale Actives have in common? Beyond appearing on beauty inspiration boards everywhere, they were all built by...
Now Bankrupt, QVC Built Live Shopping. TikTok Shop Overtook It.
QVC Group, parent company of live-shopping trailblazers QVC and HSN, filed for bankruptcy last week following years of financial decline, underscoring that early movers must adapt or be left behind as beauty retail and live...
