AS Beauty Shutters Cover FX And Mally Beauty
AS Beauty has shuttered Cover FX and Mally Beauty, marking a pullback from two legacy makeup brands amid intense competition and cost pressures in the beauty industry. Cover FX built a following...
As Other Retailers Retreat, Ulta Beauty Doubles Down On Wellness With In-Store Boutiques
As other retailers walk away from wellness, Ulta Beauty is giving the category a more prominent, dedicated space and visual identity inside stores with Wellness by Ulta Beauty shop-in-shop boutiques. Housing 58 brands, the...
Why Kiyomi Skin Is Betting On Cellular Energy As The Next Skincare Frontier
As skincare shifts from surface-level fixes to deeper biological support, a growing cohort of brands is rethinking what’s happening in the skin as aging, stress and imbalance take hold. For Kiyomi Skin, the...
Sephora’s Olive Young Partnership Ups The Stakes In The K-Beauty Battle
In its race to command the beauty trend cycle and be home to the industry’s next wave of hot-ticket products, Sephora has partnered with Olive Young, strengthening its claim as a destination...
AI-Powered Customer Support In Beauty: From Response To Resolution
1- DEFINITION > 2- BACKGROUND & CONTEXT >...
