Beauty Tech

How Inference Beauty Is Using AI To Turn First-Party Data Into Higher Conversion Rates

Inference Beauty founder Estella Benz argues the future of beauty e-commerce will be decided not by who adopts artificial intelligence first, but by who feeds it the most meaningful data. “Any kind of...
Brand Report

Beauty And Wellness Brands Mobilize Support For Minnesota And Condemn ICE Enforcement

After relative silence since President Donald Trump was elected for a second term, beauty and wellness brands are speaking out against federal immigration enforcement practices in Minneapolis following the fatal shootings of two residents, mobilizing donations, organizing employee...
Retail Report

Inside The Now Massage’s Framework For Scaling To 100 Locations This Year

When The Now Massage opened its first location in Los Angeles in 2015, co-founder and chief creative officer Gara Post wasn’t trying to build the next national chain. She was solving a narrower problem: massage concepts sat between...
Deal Flow

Gut Health Startup Good Bacteria Raises $3.2M To Grow Probiotic Supplement Business

Good Bacteria has raised $3.2 million in seed funding to support marketing, product development and growth initiatives as it scales its probiotic supplement business. The round included consumer-focused venture firms BAM Ventures,...
Brand Report

Korean-Inspired Fragrance Brand Elorea Looks To Expand Retail Footprint Following Funding Round

Amid a volatile and intensely competitive retail environment, South Korean-inspired fragrance brand Elorea is doubling down on its own brick-and-mortar stores, laying the groundwork for a broader international retail footprint as it builds on early success at...