Inside The Now Massage’s Framework For Scaling To 100 Locations This Year

When The Now Massage opened its first location in Los Angeles in 2015, co-founder and chief creative officer Gara Post wasn’t trying to build the next national chain. She was solving a narrower problem: massage concepts sat between...

Korean-Inspired Fragrance Brand Elorea Looks To Expand Retail Footprint Following Funding Round

Amid a volatile and intensely competitive retail environment, South Korean-inspired fragrance brand Elorea is doubling down on its own brick-and-mortar stores, laying the groundwork for a broader international retail footprint as it builds on early success at...

Post–Space NK, Beautyspace Plans To Open Its Own Stores In NYC This Year

Nearly two years after changing ownership, Beautyspace is making a bigger push to reach beauty shoppers directly. The prestige wholesale curator, an outgrowth of Space NK’s former arm in the United States,...

NIQ: Indie Beauty Hits 32% Of U.S. Beauty Market As Growth Triples Conglomerates’ Pace

Indie beauty brands continue to siphon market share from conglomerates as emerging players stoke curiosity, drive shopping trips and hold back on price increases that their larger rivals are pushing through. According to new data from NielsenIQ,...

Liberty Leans On Curation As It Expands Wellness For Curious, Affluent Shoppers

Liberty is the latest retailer to deepen its push into wellness as health and wellbeing increasingly function as markers of modern luxury and growth drivers for retail. Long regarded for its forward-leaning merchandising and...