Brand Report

New Ayurvedic Brand Vira Blends Body Care And Sexual Wellness

While sexual wellness brands continue to struggle at prestige beauty retail, body care is booming. Vira is melding the two to succeed. Launched last week, the Ayurvedic brand that describes its focus as “sensual wellness” is starting...
Brand Report

Surf-Inspired Haircare Brand Ebb Ocean Club Rides Into Sephora

Sephora is looking past the winter sports rush and toward summer with the arrival of surf-inspired haircare brand Ebb Ocean Club. It landed online at the beauty specialty chain Tuesday and will roll out to 50 select...
Full Disclosure

Sephora EVP Carolyn Bojanowski On Bold Makeup’s Return, Value-Driven Shopping And Beauty’s Holistic Evolution

This past holiday season, Sephora saw demand rise for makeup brands like Makeup by Mario, One/Size, Charlotte Tilbury, Hourglass and Sephora Collection, setting the stage for what the beauty specialty retailer expects will be a return to bold...
Brand Report

Peter Thomas Roth Faces Growing Backlash After New Epstein Emails Are Released

The backlash facing Peter Thomas Roth is intensifying as influencers and consumers publicly distance themselves from the skincare brand following renewed scrutiny of emails in which the company’s namesake founder corresponds with deceased convicted sex...
Retail Report

Beauty Brands Scramble To Rework Logistics As TikTok Shop Shifts Away From Self-Fulfilled Shipping

In one of the most sweeping infrastructure changes made yet since it launched in the United States in 2023, TikTok Shop is discontinuing seller shipping, the option that allowed brands to fulfill orders themselves,