Sacheu Goes From TikTok Favorite To Target Staple With Nationwide Rollout Of Full Assortment
Sacheu could offer a blueprint for how a TikTok-famous brand evolves into a global makeup mainstay. It’s taking another step in that direction by rolling out its full assortment of 46 stockkeeping units to nearly 1,600 Target stores...
From A Beauty Veteran, Casa Noon Is Skincare Built For Life In The Sun
After more than a decade in beauty leadership roles, including as director of sales and business development at Estée Lauder-owned Aveda and GM at salon distributor Neill Corp., Andi Alleman noticed a divide between sun...
The Nue Co. Defied Investor Advice And Transformed Its Business With Functional Fragrance
As founders go, there are few as prescient as The Nue Co.’s Jules Miller. She started her wellness-cum-beauty brand with supplements nearly a decade ago, way before “inside-out beauty” was an established subcategory. She also anticipated...
After Building A $1B Makeup Empire, Cosnova Moves Into Skincare
Battling fierce competition from L’Oréal, Procter & Gamble and Coty, Cosnova has built Essence and Catrice into makeup powerhouses worldwide by pairing accessible pricing with trend relevance and product franchise architecture, securing a top-six global position in...
Obagi Enters Injectables With Obagi Saypha MagIQ And Rewrites The Economics Of Skin Health
For decades, Obagi Medical has occupied a distinctive position in professional skincare: physician-dispensed, clinically grounded, yet widely recognized by consumers as a brand in its own right. With the launch of Obagi Saypha MagIQ, that identity expands into...
