How Beauty Insiders Think Sephora Accelerate Can Prepare Brands For More Than Launch Day
In a fiercely competitive beauty market where retailers are battling Amazon, TikTok Shop and one another for relevance, retail-readiness accelerator programs have become strategic pipelines for forging early relationships with emerging brands and helping guide them...
The War In Iran Is Straining Both Beauty Indies And Conglomerates
As beauty brands scramble to cope with 2025’s tariff increases, the conflict with Iran and disruptions in the Strait of Hormuz have introduced a new layer of instability. Shipping delays are stretching timelines by months, freight and fuel...
How Haircare Became Prestige Beauty’s Hottest Category
Haircare has officially overtaken fragrance as the fastest-growing category in prestige beauty after years of fragrance’s momentum dominating the industry conversation. According to first quarter data from market research firm Circana, prestige haircare sales rose 10% versus...
How Squishmallows Fragrances Bottled A Billion-Dollar Toy Franchise
Joel Ronkin lived several beauty lives before arriving at what may be his most joy-filled venture yet, Blue Meadow Brands, an incubator he started last year where, as CEO, he oversees Squishmallows Fragrances. A lawyer by...
The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein
For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development. Reported...
