The Nue Co. Defied Investor Advice And Transformed Its Business With Functional Fragrance
As founders go, there are few as prescient as The Nue Co.’s Jules Miller. She started her wellness-cum-beauty brand with supplements nearly a decade ago, way before “inside-out beauty” was an established subcategory. She also anticipated...
After Building A $1B Makeup Empire, Cosnova Moves Into Skincare
Battling fierce competition from L’Oréal, Procter & Gamble and Coty, Cosnova has built Essence and Catrice into global makeup powerhouses by pairing value pricing with trend relevance and product franchise architecture, securing a top-six global position in...
Obagi Enters Injectables With Obagi Saypha MagIQ And Rewrites The Economics Of Skin Health
For decades, Obagi Medical has occupied a distinctive position in professional skincare: physician-dispensed, clinically grounded, yet widely recognized by consumers as a brand in its own right. With the launch of Obagi Saypha MagIQ, that identity expands into...
The Strategies Behind Beauty’s Top-Selling Brands On TikTok Shop
To win the next generation of online beauty shoppers on TikTok Shop, the platform’s top beauty brands are proving that creator-led storytelling, scroll-stopping content and consistent experimentation matter more than traditional marketing playbooks or retail distribution...
Why Consumers Are Leaving Public Feeds For The “Cozy Web”—And What Brands Should Do
Noticing engagement on your Instagram slipping? Friends no longer piling on with gushing comments? Posting fewer meals and moments and thinking twice before sharing at all? Choosing a sober social event over Netflix-and-scroll? Hunting for corners of the...
