In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery
Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with
Target’s Top Skincare Brands Show What Wins: Value, Utility And Hero Products
Target’s bestselling skincare brands in the first quarter reveal a category driven by distinctiveness, routine utility, accessibility and impulse appeal rather than any single product trend or positioning strategy. According to a new report from...
Henkel Backs Science-Driven Synthetic Hair Extensions Brand Ruka In $4.5M Round
Henkel is backing Ruka, the British textured hair brand known for its synthetic wigs, weaves and braiding hair, as part of a $4.5 million funding round to fuel fiber innovation, retail expansion in the United...
The Brutal Economics Of Beauty Specialty Retail
For many emerging beauty brands, landing on the shelves of Sephora or Ulta Beauty is the ultimate validation, but achieving profitability is becoming more elusive as retail costs continue to climb. Brands are being forced to think...
Kayali, Odele, Dieux, Danessa Myricks And More CEW Visionary Awards Honorees Reflect On Entrepreneurship
Female founders and entrepreneurs seized the spotlight at CEW’s eighth annual Visionary Awards at The Maybourne hotel in Beverly Hills on May 7. The brands started by this year’s honorees—Sarah Creal Beauty, Odele, Kayali, Danessa Myricks Beauty,...
