Beauty Industry Insiders See Expressive Eye Makeup Coming Back In A Big Way
If you’re looking for a break from lip balm mania, the eye makeup category could offer some relief. Recent Circana data shows it returned to growth in 2025 after a dip, with mascara in particular helping lift...
From Blinc To CoverGirl, Tubing Mascara Has Become Big Business, But Education Gaps Remain, Quilt AI Finds
For mascara wearers with watery eyes, sensitive eye areas and eye shapes prone to smudging, tubing mascara was a revelation when Blinc Cosmetics brought the technology to market more than 30 years ago. Unlike traditional mascara, which relies...
CVS’s Strategy For Winning Selective Beauty Shoppers: Minis, Discovery And Efficacy
Certainly, today’s beauty shopper loves a good deal, but they want much more than that. They seek proof, quality and a sense of control. CVS is adjusting its beauty selection to respond to...
Beauty Growth Forecast Flat To 2.5% In Q1 As Consumers Trade Down In Select Categories
Beauty spending growth is expected to be muted for the first quarter this year in the United States, according to two new forecasts. Data provider Daash Intelligence...
Swan Beauty Launches AI Smart Mirror For At-Home Skin Analysis, Makeup Guidance And Shopping
Artificial intelligence is changing the way we look at ourselves, both literally and figuratively. Along those lines, Swan Beauty’s AI-powered smart mirror doesn’t just reflect the image of the person gazing at it, but...
