Are Grüns And Rhode Outliers Or A New Blueprint For Building Billion-Dollar Brands Faster?

After Unilever’s $1.2 billion acquisition of Grüns, a supplement brand that grew to over $300 million in less than three years and represents one of the fastest inception-to-unicorn sale trajectories in consumer packaged goods, made headlines...

Westman Atelier Secures $15M From Prelude Growth Partners And Imaginary Ventures

Westman Atelier, the makeup brand launched by celebrity makeup artist Gucci Westman in 2018, has raised $15 million in funding from existing backers Imaginary Ventures and Prelude Growth Partners....

The Steam Bar Lands At Sephora With A New Approach To Scalp Care

Sephora is capitalizing on scalp care’s momentum with a new twist on the category: The Steam Bar. Centered on supporting the scalp microbiome through steaming rituals, the British brand, which participated in Sephora’s Accelerate program last year,...

The Next Generation Of Scalp Care Brands

Scalp care’s pandemic-era rise was no blip. Sales continue to climb, investors are backing the category and a new wave of brands is entering the market with dermatologist, trichologist and clinically minded positioning. Market research firm Circana...

Beauty’s Even More Fractional Future

It’s harder these days to find a beauty brand that hasn’t used fractional executives than one that has. The rise of these flexible, plug-in team members has been downright stunning, and it’s arrived at a moment tailor-made for...