The Top 10 Brands Driving Fragrance Sales On TikTok Shop
Once upon a time, discovering a new fragrance meant wandering a department store, blotter strip in hand. Today, it happens mid-scroll. On TikTok, a creator can describe a scent as a “second skin” or “memory you...
Fragrance Still Rules Beauty’s Digital Conversation. Here’s What’s Trending.
Fragrance sales growth may be cooling, but the category remains beauty’s most active area of consumer conversation. It was up 18.4% last year on artificial intelligence-powered market research platform Spate’s Popularity Index,...
RoC’s Renaissance: How A Near-Forgotten Heritage Brand Became A Private Equity Growth Driver
In 2018, RoC was a profitable, but smaller asset within one of the largest healthcare conglomerates in the world. Six years later, it had tripled global retail sales from roughly $100 million to...
Ahead Of Ulta Beauty Launch, Onyx Professional Rebrands Amid Growing At-Home Foot Care Demand
Fresh off a comprehensive overhaul that expanded its presence in foot and body care, Onyx Professional will launch in more than 800 Ulta Beauty doors next month, marking a major step in the brand’s repositioning...
K-Beauty’s Resurgence Has Been Remarkable. Now, J-Beauty Seeks Its Own.
K-Beauty’s resurgent second wave is creating a ripple effect across the global beauty industry. In neighboring Japan, several cosmetic, skincare and haircare brands are making moves into the United States, attracting consumers as well as retailers and...
