Brand Report

After Building A $1B Makeup Empire, Cosnova Moves Into Skincare

Battling fierce competition from L’Oréal, Procter & Gamble and Coty, Cosnova has built Essence and Catrice into makeup powerhouses worldwide by pairing accessible pricing with trend relevance and product franchise architecture, securing a top-six global position in...
Brand Report

Obagi Enters Injectables With Obagi Saypha MagIQ And Rewrites The Economics Of Skin Health

For decades, Obagi Medical has occupied a distinctive position in professional skincare: physician-dispensed, clinically grounded, yet widely recognized by consumers as a brand in its own right. With the launch of Obagi Saypha MagIQ, that identity expands into...
Retail Report

The Strategies Behind Beauty’s Top-Selling Brands On TikTok Shop

To win the next generation of online beauty shoppers on TikTok Shop, the platform’s top beauty brands are proving that creator-led storytelling, scroll-stopping content and consistent experimentation matter more than traditional marketing playbooks or retail distribution...
Retail Report

TikTok Shop Reverses Course (For Now) On Fulfillment Change After Brand Backlash

Following a backlash from brands worried about customer experience and costs, TikTok Shop is pulling back on a move to shift away from brand-controlled shipping, which would have given the platform a tighter grip on logistics.
Social Beauty

Why Consumers Are Leaving Public Feeds For The “Cozy Web”—And What Brands Should Do

Noticing engagement on your Instagram slipping? Friends no longer piling on with gushing comments? Posting fewer meals and moments and thinking twice before sharing at all? Choosing a sober social event over Netflix-and-scroll? Hunting for corners of the...