Maesa Pushes Back On Excessive Wellness Culture With Party Of You Launch At Target And Ulta Beauty
Maesa’s retail march is picking up speed, with its newest brand, Party of You, rolling out nationwide at Target and Ulta Beauty. The launch of Party of You, which the incubator describes as a “counter-wellness” brand responding to...
Life After Closing A Beauty Brand: 5 Founders On Their Next Chapters
Over the past few years, a wave of indie brand closures has swept through the beauty industry as it has become more expensive, crowded and less forgiving. The closures are unfolding against a...
Scaling At The Speed Of Tech: Don’t Let ERP Slow Success
As fast-growing brands expand across channels and product lines, many are finding that spreadsheets can’t keep up, pushing them toward ERP-style systems to prevent inventory errors and unlock scalable growth. “Managing inventory in spreadsheets...
As Emilie Heathe Shuts Down, Its Founder Lays Out 6 Tough Realities Of Building An Indie Brand
Even as Emily Heath Rudman was winding down luxury clean makeup and nail brand Emilie Heathe, she held out hope for a last-minute savior in the form of an investor, a strategic buyer or a burst of virality that...
Odele Steps Into Fragrance With Natural Hair And Body Mists On The Path To $100M
Clean haircare brand Odele is stepping into the fragrance category with four hair and body mists, taking on the ubiquitous product trend with its own spin. The launch is part of a broader slate of...
