Oliviaumma Expands At Sephora After Going Viral With A Single SKU

Sephora Accelerate participant Oliviaumma launched into 268 Sephora doors nationwide this March with just one product: its Milky Resurfacing Brightening Toner Pads. Three weeks later, the product went viral, sending shoppers racing from store to store in search...

How Hello Klean Became Brita’s First Beauty Investment And What’s Next

Once considered a plumbing concern, water quality is increasingly being viewed as a beauty issue. An estimated 80% to 85% of Americans live with hard water, defined as water that contains high levels of dissolved...

Topicals Founder Olamide Olowe Grapples Publicly With Bread Beauty Supply’s Future

After building Topicals into one of beauty’s biggest skincare success stories, founder Olamide Olowe is learning that turning around an existing brand can be much harder than creating one from scratch. In a candid TikTok...

After Years Of Complaints, The Inkey List Thinks It Finally Fixed Its Oat Cleanser

On Wednesday, Colette Laxton willingly endured what must be a beauty entrepreneur’s nightmare. On The Inkey List’s Instagram account, she read a litany of complaints about Oat Cleansing Balm, a product that’s been both...

Italian Trade Agency And Beauty Independent Spotlight Italian Beauty Brands In New York

With annual beauty and personal care sales exceeding $100 billion, the United States is the world’s largest beauty market, offering significant opportunities as well as considerable challenges for emerging international brands. To support the...