How Beauty Brands Scale After The DTC Boom: The New Channel Architecture
For much of the 2010s, the playbook for independent beauty brands was clear: launch direct-to-consumer, build community on social media, scale through paid digital and expand into retail selectively, if ever. That formula worked. Until it...
VMG Partners Invests In Textured Haircare Brand The Doux
VMG Partners has taken a minority stake in The Doux, the mass-market haircare brand known for its texture foam Mousse Def. Sources tell Beauty Independent the brand reached $38 million in sales and $7.3 million...
J’Adore Doggy? The Most Pampered Pooches’ Signature Scent Is Biche
If your dog’s signature scent is more musty than musky, Biche thinks it’s time for an upgrade. The epitome of luxury pet wellness, the brand, developed by Highsnobiety founding beauty editor Alexandra Pauly,...
With Saks Regrouping, Nordstrom Presses Its Advantage In Beauty
With greater flexibility following its go-private transaction, Nordstrom is charting a course to win over displaced luxury shoppers and capture market share in the wake of Saks’ bankruptcy, using a sharper beauty edit of emerging brands...
Can Filament Become The Next Billion-Dollar Bond-Building Brand?
After its exclusive retail launch at Violet Grey on Jan. 21, Filament sold through eight weeks of inventory within three hours. It was an auspicious retail premiere for the science-focused haircare...
