Full Disclosure

An Ex-Urban Outfitters Beauty Buyer’s Proof-Of-Demand Strategy For Retail Expansion

Before starting the agency Mercenary Beauty, Alexzndra Sylvia spent a decade guiding Urban Outfitters’ beauty and wellness selection as a merchandise manager and buyer, witnessing firsthand how retailers lost their edge in discovery to social media platforms....
Brand Report

Digital-First Carpe Takes On Sweaty Armpits At Target

Carpe, the direct-to-consumer brand that launched in 2015 with Antiperspirant Hand Lotion, is making a major push into retail with a nationwide rollout at Target. At the big-box chain, the brand is introducing several new scents, including...
Expert Dialogue

Why Grüns’ $1.2B Exit Marks A Reset In CPG Investing

After years of caution, Brian Sugar, co-founder of Sugar Capital, believes the $1.2 billion exit of portfolio company Grüns should lay to rest any lingering concerns that consumer brand investing is a bad bet and boost...
Brand Report

How To Build Investment-Ready Beauty Brands Today

For early-stage beauty and wellness brands, saying no is as important, if not more important, than saying yes. “I want to be avoiding costly mistakes,” said Smitha Rao, founder of skincare brand Parëva during...
Brand Report

Biology Lands At Sprouts, Bringing Functional Fragrance To The Natural Grocery Aisle

Now, you can stock up on Biology Fragrances while picking up organic eggs, plant-based ranch dressing, avocados and bulk nuts at Sprouts, where the functional fragrance brand is arriving at around 485 stores nationwide. The chain-wide rollout...