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Indian Beauty Steps Onto The World Stage
Long before Mumbai-based Indē Wild’s launch event on April 9 at Sephora’s Fifth Avenue store in New York City began at 2 p.m., the line stretched several blocks as 5,000 fans poured into the location and quickly...
Beauty’s Rush Into GLP-1 Hair Loss
In roughly two years, GLP-1-related hair loss has gone from a side-effect footnote to the engine of a fast-forming beauty category complete with tailored products, creator campaigns, clinical trials and retailer strategies. Brands ranging from established haircare players...
The Next Generation Of Scalp Care Brands
Scalp care’s pandemic-era rise was no blip. Sales continue to climb, investors are backing the category and a new wave of brands is entering the market with dermatologist, trichologist and clinically minded positioning. Market research firm Circana...
As Other Retailers Race To Add Brands, Bluemercury Pumps The Brakes
While Sephora and Ulta Beauty accelerate brand launches to sharpen their competitive edge, Bluemercury is tightening newness around results-driven clinical skincare. Between January and May, the Macy’s-owned prestige beauty retailer will have introduced just six...
Less Is More: A Strategic Guide To Cutting SKUs
When co-founders Connie Lo and Laura Thompson decided to cut the lowest-performing 15% to 20% of Three Ships‘ stockkeeping units last year, it was a risk they weren’t entirely sure would pay off. They were concerned the...
With Saks Regrouping, Nordstrom Presses Its Advantage In Beauty
With greater flexibility following its go-private transaction, Nordstrom is charting a course to win over displaced luxury shoppers and capture market share in the wake of Saks’ bankruptcy, using a sharper beauty edit of emerging brands...
