No Stupid Questions
How Beauty Insiders Think Sephora Accelerate Can Prepare Brands For More Than Launch Day
In a fiercely competitive beauty market where retailers are battling Amazon, TikTok Shop and one another for relevance, retail-readiness accelerator programs have become strategic pipelines for forging early relationships with emerging brands and helping guide them...
The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein
For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development. Reported...
Beauty’s Gray Area: What’s The Line Between Dupes, Benchmarking And Reverse Engineering?
While dupes have dominated beauty industry conversation recently, two common behind-the-scenes practices—benchmarking and reverse engineering—often raise similar questions around imitation and originality. To understand the distinctions between these practices, for the latest edition of our ongoing series posing...
Brand Founders On Emma Grede’s “Three-Hour Mom” Approach: Smart Boundary Or Parenting Red Flag?
If there was any doubt, Emma Grede, co-founder of Kardashian- and Jenner-affiliated brands Good American, Skims and Safely and host of the podcast “Aspire,” is showing why she’s an entrepreneur—or, at the very least, a personal-brand machine—to be...
The Ordinary Takes On Luxury Markups With New Pop-Up. Is It Justified?
The Ordinary is turning markups into marketing with a grocery-style pop-up called The Markup Marché landing in six global cities this month to highlight the extraordinary premiums attached to luxury goods. For example, the pop-up...
What Should The New Unilever Acquire Next?
Like many in the Ozempic era, Unilever is parting with food to focus on beauty. The consumer goods conglomerate’s roughly $65 billion transaction exiting its approximately $14 billion food business to McCormick & Company unwinds...
