Aussie Fragrance Brand Smooch Body Comes For Sol De Janeiro Customers As It Expands To The US

As body mists proliferate in beauty, Aussie fragrance brand Smooch Body wants to give American fans of them another alternative to Sol de Janeiro.

The 2-year-old specialist in body mists has arrived in the United States via a new partnership with Revolve with an eye toward riding the body mist wave. The products, at the intersection of the strong fragrance and body care categories, saw a 94% increase in sales last year in the prestige market to $474 million, according to market research firm Circana.

As it enters the country, Smooch Body projects its sales this year could jump 500% to 600%. Sol de Janeiro’s recent success with perfume mists in its Cheirosa 62, Cheirosa 71, Cheirosa 68, Cheirosa 59 and Cheirosa 40 scents helps give the brand confidence its concept will resonate. Available at Ulta Beauty and Sephora, where it was the top-selling brand in 2024, L’Occitane Group-owned Sol de Janeiro’s sales were roughly $783 million last fiscal year, more than double what they were the prior fiscal year.

Smooch Body founder Luisa Giansiracusa says, “Sol de Janeiro’s success in the space proves that there is a huge customer base for body mists and room for us all to succeed.”

According to Giansiracusa, Smooch’s body mists contain 10% fragrance oil, technically making them an eau de toilette in mist form, compared to most body mists that have 3% to 5% fragrance oil. When she was developing the brand, which launched in June 2023, Giansiracusa devoured reviews to learn that one of the biggest consumer complaints about body mists was they didn’t last long enough. She says, “I wanted to create fragrances that not only smell great, but also had longevity.”

Smooch’s body mists are available in five scents named after and encapsulating the personalities of Giansiracusa’s friends and family members. Ria and Janey are its bestsellers. Characterized as magnetic and carefree, juicy and slightly sweet Ria has mango, grapefruit, white flower, musk and vanilla notes. With a big heart and free spirit, sultry scent Janey has almond, toffee, white flower, vanilla and coconut notes.

Pip, called the “CEO of cool,” features bergamot, grapefruit, white flower, patchouli, vanilla and cedarwood. Voice of reason Nikki’s warm scent has jasmine, bergamot, white musk, sandalwood and vanilla notes. Bestie Ellie’s fresh, sweet and rich scent is comprised of raspberry, pear, water lily, sweet pea and musk notes. Circana data reveals body mists are priced on average at $25. Smooch’s 90-ml. versions retail for $24.

Giansiracusa says, “Scent personalities are very relatable to our customers and our community and give a fun spin on the brand as well.”

Smooch’s target consumers are millennial and gen Z, and they gravitate toward layering scents and assembling scent wardrobes to match different moods and moments. For the last three months, Giansiracusa shares the brand’s retention rate is 34%. Some Australian customers are on their fifth or sixth Smooch purchase.

“Our customers use Smooch as a daily ritual, and they go through them maybe every six to eight weeks,” says Giansiracusa. “I want people to have a Smooch in their bag, in their car. I want it to be accessible to everyone.”

Prior to launching with Revolve on May 20, Smooch only shipped within Australia via its website, but it regularly received direct messages and emails from customers in the U.S. along with the United Kingdom, demonstrating demand. Giansiracusa explains the brand partnered with Revolve because of the e-tailer’s expanding beauty portfolio and customer fit.

In a statement on Smooch’s partnership with the e-tailer, Revolve beauty and home director Trudy Arnold says, “As Revolve continues to focus on our expansion and growth of our beauty business, we are excited to exclusively partner with Smooch Body for their U.S. launch. We predict these incredible fragrances are going to be viral this summer, and we know our Revolve customers are going to love Smooch Body.”

To build its social media presence, Smooch has been tapping Australian influencers on a paid and unpaid basis and seeds around 10 to 50 packages of its products per week. The brand stands out in feeds due to its colorful packaging in yellow, orange, lavender and more.

Smooch hosted a lunch in Los Angeles leading up to its Revolve debut and has plans for smaller activations over the coming months and hopes to be a part of Revolve Festival, the annual party the e-commerce company holds at Coachella, next year. Seeding product is a big strategy for it in the U.S.

Giansiracusa says, “The best thing we can do is get it into the hands of as many people as possible who will become our champions because the product speaks for itself.”

Smooch has three new scents slated for later this year. One will be tailored to pre- and post-workouts, another will be for nights out and the final was created with the U.S. customer in mind. “It’s got a Palm Springs, beach vibe,”  says Giansiracusa. “So, I am tapping into the U.S. market and making sure that we align with our U.S. customer.”