Aggie Burnett
How To Throw A Successful Launch Event For Less Than $1K
I once had a beauty entrepreneur client tell me her brand spent $20,000 on a media luncheon at a hotel because a marketing agency informed her that was how she had to announce its launch. The luncheon only...
Influencer Marketing Is Changing. Here’s How Your Beauty Brand Can Adapt.
Before the rise of social media, beauty companies with the most advertising dollars knocked out emerging brands every time. Influencer marketing afforded smaller players a fighting chance to slightly level the playing field. They finally...
