Claire McCormack
Sunless Tanners Get Their Moment To Shine
In a beauty industry shifting at the speedy pace of micro-trends, the desire for sun-kissed skin seems to be a perma-trend. The self-tanner and bronzer category is expanding and innovating...
New Shop Period Nirvana Reimagines Retailing Menstrual Care Merchandise
With an extensive selection of menstrual care products, from discs to organic tampons, and staff on hand for education without a hint of embarrassment, Period Nirvana, a new 700-square...
Walmart Launches Women’s Intimate Health Assortment In Over 1,000 Locations
Big-box retailer Walmart has unveiled a women’s intimate health section in over 1,000 doors, roughly a fifth of its total door count in the United States, and its website. The section features supplements, intimate...
Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test
Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the...
“Nowhere Left To Cut”: How Trump’s China Tariffs May Force Unbound To Double Prices To Stay Afloat
If President Donald Trump’s 145% tariffs on Chinese imports to the United States hold, Polly Rodriguez estimates she will have to double the prices she charges for her sexual wellness brand Unbound’s products. ...
4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora
At Sephora, most brands that shoppers may consider indie—Summer Fridays, Tower 28, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive...
“Tariffs Are A Death Sentence”: Nearly 40 Female Brand Founders Call For Small Business Exemptions
A group of nearly 40 female founders from consumer packaged goods brands that have collectively driven over $800 million in revenues have come together to publicly ask that small businesses receive exemptions to tariffs imposed by...
