Claire McCormack
From Penises To Pods, Five Wellness Trends Poised To Explode In 2024
According to Global Wellness Institute, the global wellness economy was worth $5.6 trillion in 2022 and is projected to hit $8.5 trillion in 2027, double its 2020 size. The massive economy, which is bigger than the...
CBD- And Manuka Honey-Infused Skincare Brand Cannuka Closes
Cannuka, a brand combining CBD and Manuka honey that was an early mover in CBD beauty, has shuttered. The closure, which was announced via Instagram on Dec. 22 and is being communicated...
What Bonafide Brings To New Owner Pharmavite’s Business
Last month, Pharmavite, the nutrition company and maker of Nature Made vitamins, garnered headlines by acquiring menopause brand Bonafide. The $425 million deal came two years after Pharmavite, a subsidiary of Otsuka Pharmaceutical,...
MysteryVibe Promotes Masturbation During Menopause In OOH Campaign
MysteryVibe has teamed up with Havas Lynx Group on an out-of-home campaign called “Over and Over Again” promoting masturbation and orgasms as medically backed solutions for many of menopause’s unpleasant...
Period Care Brand The Flex Co. Acquires Sex Education Platform Allbodies Health
Sustainable period care brand The Flex Co. has acquired sexual health education platform Allbodies Health. Financial terms of the deal weren’t disclosed. It marks The...
Brands Are Making Sure Women Aren’t Left Out Of Science’s Understanding Of Sexual Health
As a female-centered category in a male-dominated world, sexual wellness has been understudied, but that’s changing rapidly. Sexual wellness companies, universities, nonprofits and medical professionals are joining forces to increase scientific rigor in the...
DedCool’s New Fruity Floral Fragrance Sunlit Blooms Launches Exclusively At Sephora
Less than a year after launching at Sephora, DedCool is releasing Sunlit Blooms, a fragrance exclusive to the beauty specialty retailer. The gender barrier-busting cult-favorite brand worked closely with Sephora to develop the citrus,...
