Rachel Brown

10 Ways Beauty Brands Will Take Action This Year, According To Product Developer Robyn Watkins
In 2023, Robyn Watkins foresees the beauty industry moving from intention to attainment. Brands, retailers and consumers won’t just talk about trends or topics that have been percolating for a while, they’ll take steps to address them. If...

Celebrity Hairstylist And Roz Founder Mara Roszak’s Hair Oils Provide The “Foundation For Every Hairstyle”
As as veteran hairstylist for Hollywood’s biggest stars, including Emma Stone, Nicole Kidman, Zoe Saldana, Olivia Wilde and Natalie Portman, Mara Roszak could’ve launched her own brand many years ago, but she waited. She wanted to...

This New Brand Caters To Gen X Consumers With Skin-Loving Makeup
“As I’ve gotten older, I still had the same love of makeup, but my skin changed. I don’t want to have cakey makeup that goes into the wonderful nooks and crannies on my face,” says 50-year-old Patricia Gallardo....

Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2023
If the economy slows next year, Julie Pefferman, a cosmetic chemist, product developer and the founder of beauty consultancy Cosmeta, counsels beauty brands not to be scared. “I believe people in the beauty industry won’t feel...

Makeup Trends That Will Reign In 2023—And Some Set To Sunset
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 color cosmetics brand founders, executives and experts the following questions: What makeup...

Trends That Will Shape Haircare In 2023—And Some That Will End
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trend do...

Trends That Will Define Fragrance In 2023—And A Few That Won’t
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 19 fragrance brand founders, executives and experts the following questions: What fragrance trend...