Taylor Bryant
Beyond The Black Square: Tower 28’s Amy Liu On Why DEI Is More Important Than Ever In Beauty
Clean Beauty Summer School, a 10-week mentorship program for minority-owned clean beauty brands and content creators, has been a highlight of Tower 28 founder Amy Liu’s six years as a beauty entrepreneur. Applications for CBSS,...
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
“Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand
In the seven months she pitched Brazilian-inspired body care brand Gente to venture capital investors, model-turned-founder Marianne Fonseca faced skepticism, rejection and the constant refrain that its numbers “weren’t big enough.” Finally, she encountered one—Webster Capital founder...
Countering DEI Retrenchment, Macy’s And AMP Beauty Partner To Spotlight Brands From Underrepresented Founders
While some retailers are scaling back their commitments to diversity, equity and inclusion, Macy’s is making a move in the other direction by partnering with online commerce and insights platform AMP Beauty to spotlight emerging beauty brands...
New Skincare Brand Glean Wants To Raise The Profile Of African Ingredient Qasil
New skincare brand Glean is looking to make qasil, an East African botanical, as prominent as other African beauty ingredients like shea butter, marula oil, argan oil and baobab oil. Qasil powder is a beauty product...
Beauty Brands’ New Marketing Tactics Elevate Everyday Customers Over Influencers In Trips, Product Creation And Gifting
With the old model of digital advertising more expensive and less effective than ever, beauty brands are experimenting with customer acquisition strategies focused squarely on customers in efforts that boost goodwill, loyalty and return on investment. Cocokind and...
Expanding At Sephora, LYS Beauty Closes Series A Round To Support Retail And Global Growth
LYS Beauty, the clean makeup brand launched four years ago by beauty industry veteran Tisha Thompson that’s on the move at Sephora, has landed series A funding to support retail distribution, global expansion, inventory procurement and team...
