Taylor Bryant
The Viral Irish Brand Helping Customers Perfect Slick-Backed Hair
After pouring nearly $11,000 from her savings into starting The Smooth Company in 2022, founder Aine Kennedy had no money left for marketing, so she took to TikTok to raise awareness organically. On the platform, she’s documented...
Incubator Underlining Beauty’s Latest Launch Is A Hair Cycling-Focused Brand Created With Sally Beauty
Incubator Underlining Beauty is taking the concept of hair cycling—rotating your hair care products depending on your hair and scalp’s needs—and turning it into a 32-product brand. The decision to do so wasn’t just based on riding...
Arielle Shoshana Is Creating A Perfume Playground With Its Store And Big Personality Scents
A self-described perfumery school reject, Arielle Shoshana Weinberg made her way to the fragrance industry through a different door: By opening Arielle Shoshana, the first niche fragrance boutique in the Washington, D.C., area. At the 9-year-old...
The Summer Of Beauty Brand Demolitions And Rebuilds
OG influencer brand Huda Beauty is getting overhauled and in true Huda Kattan fashion, the founder is documenting the process via a docuseries on YouTube for more than 4 million subscribers. The first video in the...
Kaleidoscope Enters 10th Year With A Retail Footprint Of 30K Doors
Celebrating a decade in business, Kaleidoscope has become a staple of mass-market haircare selections. The textured hair brand is available in 30,000 retail doors, including at Target, CVS, Walmart, Walgreens, Sally Beauty, Rite Aid, Nordstrom Rack and...
Gen Z Skincare Brand Heavenly By Nia Launches With Y2K Flair
At 11 years old, Niamarie Vargas’s sister Sky confided in her that she was deeply insecure about her rosacea and skin inflammation. “I can’t see my sister struggling without attempting to help.” she says. Vargas went skincare shopping...
Jessicurl Keeps The Spirit Of Founder Jessica McGuinty Alive After Her Death
Just over a year since Jessica McGuinty passed away, the curly haircare brand that she founded, Jessicurl, is carrying on the spirit of what she represented. “All of us have a little bit of that spirit of...
