Brands
From Space To Deep Underground, Delavie Sciences Harnesses Extremes For Skincare Innovation
Known as the beauty brand recognized by NASA, Delavie Sciences is reaching beyond the stars for its ingredients and products. Founded in October 2022 by longevity experts and doctors David Sinclair and Kyle Landry, the...
How PPC’s Brandon Frank Is Shifting Links In Beauty’s Packaging Supply Chain Amid Tariff Turbulence
As the CEO of distributor Pacific Packaging Components, Brandon Frank’s job is solving packaging puzzles for beauty companies such as Drunk Elephant, Briogeo, Shiseido, Dr. Bronner’s, Sun Bum and Hims & Hers. Where can they...
Beyond The Black Square: Tower 28’s Amy Liu On Why DEI Is More Important Than Ever In Beauty
Clean Beauty Summer School, a 10-week mentorship program for minority-owned clean beauty brands and content creators, has been a highlight of Tower 28 founder Amy Liu’s six years as a beauty entrepreneur. Applications for CBSS,...
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test
Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the...
“Nowhere Left To Cut”: How Trump’s China Tariffs May Force Unbound To Double Prices To Stay Afloat
If President Donald Trump’s 145% tariffs on Chinese imports to the United States hold, Polly Rodriguez estimates she will have to double the prices she charges for her sexual wellness brand Unbound’s products. ...
