Making adhering to the latest cosmetic regulations easier for beauty brands, Good Face Project has launched MoCRA compliance functionality to enable them to create automated product listings in seconds.
The Modernization of Cosmetics Regulation Act of 2022 (MoCRA) requires that brands submit serious adverse event reports, facility registration, safety substantiation and product listings associated with the use of cosmetic products to the United States Food and Drug Administration. The legislation is the most significant expansion of the FDA’s authority to regulate cosmetics since the Federal Food, Drug, and Cosmetic (FD&C) Act was passed in 1938.
Ahead of a July 1 deadline, brands have to manually create each product listing in the FDA’s Cosmetics Direct portal one by one, which takes, on average, 30 minutes per product. “There are a lot of data points that you have to fill out,” says Liz Zakay, director of growth at Good Face. “You have to enter your INCI list ingredient by ingredient. It’s not a dynamic system. So, if you’re a brand with even just 20 products, it could take you a couple of days before you submit all of your MoCRA Product Listings.”
Good Face’s software automates most of the data aggregation and enables the user to enrich the data. From there, the user can generate a Structured Product Listing (SPL) file, a document markup standard adopted by the FDA as a mechanism for exchanging product and facility information. One click is required to submit the SPL directly to the FDA’s Cosmetics Direct portal, bypassing 95% of the manual work.
“You could think of us almost as the TurboTax of FDA listings,” says Zakay. “Our goal is to allow brands and manufacturers to go back to innovating and building products rather than stressing over compliance.”
Lili Caruso, key accounts manager at Good Face, says, “I’ve encountered brands who have expressed worry, stress or frustration in what to do about MoCRA. The joy that I can bring to them when I tell them that we have automated this process with a few clicks and a button, I wish I could pass that sense of relief to all of you.”
Existing Good Face users can simply add the Product Listing automation to their account’s functionality. If a brand isn’t a Good Face subscriber, it can purchase the U.S. compliance and MoCRA package à la carte, which includes benefits such as the ability to screen INCI lists against the U.S. standards, understanding irritants or toxicities attached to ingredients and access to the platform’s trade name library.
Good Face platform functionality is generally offered on a sliding scale to accommodate emerging brands on tight budgets. “If you’re going to pay someone to list your products for you in the FDA’s Cosmetics Direct portal, it’s going to be time-consuming and costly because it requires a lot of manual work.” says Zakay. “Good Face is able to offer fast SPL generation at a very competitive rate because the platform automates the majority of the work.”
While MoCRA is the biggest change to regulation in the U.S., ingredient regulations are changing at a rapid pace globally—and Good Face assists brands in staying compliant with them. “Last year alone about a thousand ingredients were impacted by regulation changes across the globe,” says Zakay. “So, if you’re a small brand without a regulatory team, it isn’t just hard to keep up, it’s impossible.”
In addition to functions like ingredient and compliance screening, Good Face runs consumer perception studies. In the past, only subscribers to the platform were able to run the studies. Good Face recently opened this option up to non-subscribers as well. It also introduced a regulatory affairs team in May to provide one-on-one services beyond its software.
Zakay says, “For brands with specific regulatory needs such as ensuring label artwork compliance or understanding the reason behind an EU registration rejection, our regulatory affairs team is here to help.” Caruso adds, “One of the satisfying parts of working in tech and specifically directly with customers is sharing tools that enhance their professional lives, while also sharing their excitement in the ‘I can’t believe this exists’ moment.”
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