FirstLook’s Brian Folmer On What Investors Really Want To Learn From CPG Brand Pitches

One of the first steps to a consumer packaged goods brand nailing down investment is getting the brand’s goods to a person who invests. That’s FirstLook’s entire proposition. Launched by CPG investor Brian Folmer, the Cleveland-based...

“Not Just A Model That’s Pretty”: How Marianne Fonseca Scored Funding For Gente And Plans To Build The Body Care Brand

In the seven months she pitched Brazilian-inspired body care brand Gente to venture capital investors, model-turned-founder Marianne Fonseca faced skepticism, rejection and the constant refrain that its numbers “weren’t big enough.” Finally, she encountered one—Webster Capital founder...

Digital Health Company Wellkasa Acquires Supplement Brand Peak + Valley

Digital health and nutraceutical company Wellkasa has acquired supplement brand Peak + Valley for an undisclosed price.  Nadine Joseph, founder of Peak + Valley, which sells $29.99 adaptogenic capsules Restore My Sleep,...

How A Kind Snacks Veteran Now At Camino Partners Looks At The Longevity Opportunity

An early mover in the better-for-you snacks category, Kind Snacks is now a standard bearer of a successful consumer packaged goods brand trajectory. Daniel Lubetzky founded the company in 2004, and Mars bought a...

Productivity-Boosting Nicotine Alternative Sett Launches With $3.8M In Funding

Sett, a new entrant in the buzzy nicotine alternative category, has launched with $3.8 million in funding. The brand’s backers are venture capital firms Jazz Venture Partners, where Sett co-founder and CEO Matt...

Expanding At Sephora, LYS Beauty Closes Series A Round To Support Retail And Global Growth

LYS Beauty, the clean makeup brand launched four years ago by beauty industry veteran Tisha Thompson that’s on the move at Sephora, has landed series A funding to support retail distribution, global expansion, inventory procurement and team...