Editorial
Why I Shut Down My Award-Winning Beauty Brand Last Year
Seven years after setting out on my entrepreneurial journey with just $200 in startup capital, I had created something aspirational—a dream realized through sheer grit and ingenuity. By most standards, my beauty brand, The Established, was a success....
Meh And Awkward: Beauty M&A In 2024
2024 in Review: A Solid Start That Fizzled Fast The end of 2023 and the start of 2024 seemed like a beauty M&A dream. Within 60 days, high-flying brands like K18, Dr. Dennis Gross Skincare,...
Marketing Tactics That Cut Through The Noise
Brand loyalty is drastically different today than it was prior to influencers and social shopping. Vast choice and immediate access to products impact customer loyalty, especially in a sluggish economy. According to a recent McKinsey & Co. survey...
Bluemercury Co-Founder Marla Beck On What Every Brand Should Know About Raising Capital
Without too much money, a beauty brand can get started today by paying a contract manufacturer, producing a couple of stockkeeping units, launching a website, and setting up TikTok and Instagram accounts. The easy entry into...
Connection, Trust And Community: Why Small Beauty Retail Matters
Small beauty retailers across the country are facing a host of challenges as they fight to keep their businesses afloat in an increasingly costly and competitive environment. Emmy Hayes Condon, a creative strategist and former sales associate at Fine...
