Expert Dialogue
Source Beauty’s Maggie Spicer On The Competitive Advantages Of Sticking To Sustainability Amid Tariff Pressures
For beauty brands committed to sustainability, President Donald Trump’s tariffs are a huge test of the strength of that commitment. Source Beauty founder Maggie Spicer, a former trade attorney supporting sustainability and social impact in...
4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora
At Sephora, most brands that shoppers may consider indie—Summer Fridays, Tower 28, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive...
Ciele Cosmetics And Remi Cachet On Building Thriving Expert-Led Brands
More than a century ago, Max Factor leveraged his makeup artistry with a brand, and ever since, beauty professionals have been following in his footsteps, although interest in their brands has waxed and waned. These days, professional expertise...
“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting
“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...
Gen Alpha Brand TBH’s Focused, Data-Driven Approach To Converting A Target Rejection Into A Distribution Deal
Founder Risa Barash’s quarter-century of experience building children’s brand Fairy Tale Hair Care’s distribution at chains such as Meijer, Hy-Vee, Walmart, CVS, Ulta Beauty and Target, where she’s watched insurgent brands come and go, convinced...
No Shame In The Dupe Game: MCoBeauty, Timeless And Skincare Generics On Imitation’s Upsides
The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the...
