No Stupid Questions
Juice Beauty Runs Out Of Juice. Has Clean Beauty, Too?
Juice Beauty has run out of juice. The clean beauty pioneer—started by Karen Behnke in 2005, it filed for a trademark on the term “clean beauty” a decade ago and launched National Clean Beauty Day in...
Marketing A New Beauty Product: What Indie Brands Really Spend
In a recent No Stupid Questions story, we checked in with 10 beauty consultants, including two who had opened and closed their own beauty and wellness brands, for estimates on what it costs for an...
American Beauty Brands Rethink International Expansion Strategies Amid Trump’s Trade War
President Donald Trump’s immigration, tariff and foreign policies have spiked Americans’ anxiety about traveling abroad, and cooled visits from travelers abroad into the United States. They’re not the only ones. Businesses are changing their views on...
Professional Or Personal?: Entrepreneurs On Whether Beauty Treatments Should Go On The Company Card
Some of the most eye-popping nuggets from the lawsuit filed on March 4 by former Thirteen Lune investors Relevance Ventures and Beauty Generations Fund against Thirteen Lune co-founder Nyakio Grieco, new ownership SNR Capital and others...
Indie Beauty Reality Check: How Much It Really Costs To Market A Big Product Launch
After we ran a No Stupid Questions story last year on the costs of launching a beauty product that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do...
“This Is Insane”: Beauty Brands Scramble To Assess Tariff Impacts And Mitigation Strategies
After President Donald Trump announced sweeping tariffs on some 180 countries and additional “reciprocal” tariffs on roughly half of them last week, Melissa Butler, founder of The Lip Bar, took to Instagram to explain...
