Trends

Product Developer Julie Pefferman’s Top 8 Indie Beauty Predictions For 2025
The first time Beauty Independent asked cosmetic chemist Julie Pefferman for her annual beauty industry predictions in 2019, she offered several that resonated for years, including a greater emphasis on customer retention and brand acquisitions at earlier...


Sula Labs Founder And Cosmetic Chemist AJ Addae Identifies 5 Beauty Industry Themes To Watch For Next Year
“In an industry that’s so fast paced, supersaturated and increasingly becoming more costly, we’re all exhausted,” wrote cosmetic chemist AJ Addae in a recent email newsletter from Sula Labs, the research and development lab she founded in...

6 Beauty Trends The Future Laboratory Forecasts Will Be Big In 2025 As Consumers Focus On Health And Connection
In its Future Forecast 2025 report, The Future Laboratory compiled 50 trends and innovations spanning 10 industries, including beauty, design, retail, pop culture, food and drink, travel, technology, and health...

From Supplements To Sheets, Grounding Products Gain Ground Among Anxious Consumers
In a chronically online world in which people are increasingly anxious and depressed, they’re seeking solace by putting down their phones to practice grounding or earthing—and brands are responding by...

From Longevity To Climate Adaptation, Mintel Spots 4 Trends That Could Define Beauty In 2025
Americans haven’t turned their backs on sustainability, according to Mintel, but their expectations for it have evolved. “We’ve seen how various regulatory changes is driving new need for products that cater to this new regulatory landscape...